What Are Your Gift Basket Niches?
What Are Your Gift Basket Niches? Don’t think you have niches? Think again. And here is why you should, if you ready don’t. One of … Continue
Planning A Gift Basket Business
You’ve decided to start a business. But before you make the big announcement, you need to do some preliminary work to make sure that it … Continue
Are You Marketing Sympathy Gifts?
Are you missing out on a niche market that affects everyone at some time or other. Unfortunately, none of us lives forever. Everyone dies–whether we … Continue
Planning Your Strategy for Success
The busiest quarter of the year for our industry will soon be behind us. You are most likely feeling overwhelmed by lack of sleep and … Continue
The Choice is Yours
Make this world a better place. Make this industry a better place. Make your home a better place. A tall order? Impossible? Not at all. … Continue
It’s Not the Numbers that Count
I never thought that I could relate to a famous actor but today I do. The actor is Clint Eastwood. He is 91 years old … Continue
Marketing Reality Check
When I started my business I knew that I did NOT want to be in the consumer end of it. I did not want to … Continue
Pivot to Profit
A word that all of us need to learn and remember is pivot. “Pivot” simply means to “turn.” Many people in our industry need to … Continue
Market Your Business with Free Gifts
Everyone loves free! A great way to market your business is to give away a free gift–either with an order, to potential customers, to existing … Continue
Website Platforms for Gift Businesses
In another article, we talked about whether you need a website. Now that you have made the decision to have a website, I will give … Continue