Joyce Reid - Start and Grow a Profitable Gift Basket Business

How to Shrink Wrap a Basket

There are several different ways to finish off a gift basket. You can wrap it in cello. You can wrap it in tulle. You can … Continue

Plan Your Blog from the Beginning

Planning your blog from the beginning will save you time and headaches. One thing I’ve learned is that no one feels comfortable when they first … Continue

Stretching Your Inventory Dollars

Inventory is the center of your business. Without it, you couldn’t make a gift basket BUT this is the one area where your budget can be hurt the most.

You have to rein in that desire to buy every “cute little thing” that you see that could “add just the perfect touch to a particular basket.”

The first secret to staying within a budget while building your inventory is to create a plan. The first decision is not what baskets you are going to offer but that very first decision is WHO IS YOUR TARGET MARKET. What group of people will you be selling to first?

Remember that you can’t be everything to everybody.

And you also can’t offer everything to that target market — not in the beginning, anyway.

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How to Make a Bow

Learning how to make a bow for a “wow” presentation is easy if you know the techniques. As with anything practice helps. There is no … Continue

Why Are You in Business

If you’re in business, you’re in it to sell. This is absolutely the first tenet. The whole purpose of being in business is to sell … Continue

The Biggest Mistakes by Gift Basket Entrepreneurs

The Biggest Mistakes When Starting Your Business Regardless of what you sell, each and every one of us is in the marketing business. The failure or … Continue

What Are Your Gift Basket Niches?

What Are Your Gift Basket Niches? Don’t think you have niches? Think again. And here is why you should, if you ready don’t. One of … Continue

Are You Marketing Sympathy Gifts?

Are you missing out on a niche market that affects everyone at some time or other. Unfortunately, none of us lives forever. Everyone dies–whether we … Continue

What Did you Learn?

Remember that girl called Goldilocks? How she broke into the house of the Three Bears? And how she ate their porridge, sat in their chairs, … Continue

Coaches, Money Goals, and Baloney

I am being bombarded by emails from so called “business and life coaches” who think they know something about both. They keep telling me that … Continue