When you look for someone to model your business after, you should look no further than that marketing expert who has been around for centuries.
His business slows a bit during downturns in the economy but even recessions haven’t stopped him from being one of the best marketeers in the world.
Who is this marketing guru?
It’s the man with the white beard and red flannel suit who still uses reindeer for transportation. This CEO of Santa Claus Inc. uses plain old psychology and simple marketing that has stood the test of time.
Think that I’m joking? I would have thought so, too, but I’ve made many of the same mistakes that you are making right now and a simple analysis of how his marketing differs from mine showed me what I needed to do to get back on track.
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