I use both! Crochet baskets and boxes. I love using the boxes for the mini pamper/spa sets and other smaller items. This was something taught to me in the Gift Design Association, in their class earlier on. People are going more for boxes for the minimalism approach. By making more personal touches. Some people aren’t basket people at all. They will throw away that basket faster than you can say “Amen.” Some people can see the usefulness of a basket (depending on the design). If it’s for a kid, chances are pretty high the basket will be thrown away unless the kid wants it for the toys. As a mom, this is true. My son had zero interest in his Easter baskets. He likes storages boxes or lunch boxes for storing his items (but he is also Autistic).
~ Boxes are simple. You can buy a custom stamp for your logo and stamp it on top of the box. Or get a small printer and print stickers with your logo on it.
~ Boxes can come in a variety of sizes and designs. I love my boxes to have some depth to them, because I can take tissue paper or the torn up crinkle paper confetti and use them as a baset to hold the products. Product placement to make it look eye appealing is important. Bigger items in the back/bottom, smaller on top and sides. Look at sellers on Etsy. I did a lot of research about this, because I want my business and products to be appealing for all ages (if possible). Sometimes, too many items can be too much. Smaller items work great for box sets. This would work for teenagers, young adults, or people who want to gift something but not sure where to start.
~ For example; if a person came to you for a coworker that they aren’t close with but knows they are having a hard time and it’s their birthday. They may only know a small handful of things like coffee/tea, candy, and they like soft items. So a coffee cup from their favorite store and two small boxes of candy and a soft headband or socks would work great. If local, hand deliver to customer so they can gift it to that person, and give them a small token of appreciation. Like a 20% off card for their next purchase and thank you note. I love to give small tokens like a chap stick cozy or hand sanitizer sling. If they purchase something big like a basket, then I give them a coffee cozy or one face scrubby as a thank you with my contact info.
I hope this helps. I’m typing this on my tablet. I’ll try and upload a picture of a couple of boxes that I have done in the past. I have also worked with other small handmade businesses with a gift away. We placed all our cards and such inside the box to make sure the customer knew what products came from which business.