No real secrets. Old website helps. I update the website with a new picture, new design, something every two weeks and my blog posts to my website every two weeks so the spiders read that as a very active and updated site. Everything gets Meta tags and key words. We do a lot of social media posting – usually once or twice a week. This year I started doing google ad words and we *think* that it is making a difference; I had an absolutely killer September and that is the only thing we have changed. I am a member of three local organizations with high ratings( I forget what that is called) that point to me – two chambers of commerce and the local tourism bureau. I also belong to several small business directories that do a fairly good job of promoting their members, but I JUST joined those so not sure how that will shake out. And on some level, pure luck – which can be very up and down.
