Reply To: Designing with boxes with lids

[Glendadrumnc]

Thank you Joyce, Martha, Lise for responding and adding to the conversation, for afterall, that’s what these forum topics are supposed to be, conversations, right? My initial questions are some of the same as Lise and Joyce, that is, how to best market these. It’s not to degrade anyone for using this type of design, so let’s not get our “feathers ruffled” unnecessarily. Just state the who, why, how this type of design is useful in your neck of the woods! I wouldn’t be asking if I weren’t interested in learning about this style. Since I’m more of a “traditionalist” it’s hard for me to think “outside the/my box”. I’ve purchased white and red lidded boxes from NW and tried to figure out how is the best way to choose boxes that go together and fit together within that space perfectly for a generic purpose gift, it’s not easy. So to me, like Joyce, it’s not so much how beautifully these can be placed if that’s even possible, but the efficiency of the what and how to make it work, both for space and a reasonable pricepoint. Then there’s the WHO, that’s the marketing, like Lise and Joyce said. Every gift has a “who” in mind. Whether we’re designing for a business to give to their employees who are out sick or an employee appreciation time, or to their clients/customers to express their appreciation for their business, or to the public market who want things for their friends and family usually for personal times like birthday, get well, funeral, anniversary, or holidays. All these have a recipient in mind. Who do these appeal to.. the personal customer, WHO are they wanting these for and what’s their objective? Is it value perception, that “wow” factor or just the expediency of getting some goodies without all the fluff and presentation appeal in a condensed manner? Since most of your corporate clients, Martha, are ordering these, then you have a perfect point of view as to how to help out the rest of us that aren’t that familiar with it. Don’t just give up and say Oh here we go again! How is that a sharing, helpful attitude? If this forum is not for sharing and helping, then what’s the point? Joyce put a lot of time and even money into making this happen because 30 some people said Yes, we want it. So where are you all? Talk is cheap, actions speak louder than words. Let’s all get on board and be appreciative of Joyce’s offer to help, and make this thing happen!