I’m going to tell you a story — one that may already be familiar to you . . . The faint glow from the street light outside made it easy for Amanda to make her way through the kitchen to the refrigerator. Pushing aside her feelings of guilt, she opened the door and took out … Read more
Gift-giving, one of the world’s oldest social traditions, has evolved through the ages. From the apple Eve gave to Adam to the gifts brought to worship the Christ child to the turkey presented by Scrooge to the Cratchit family after a night of restless dreaming, gifts have been a part of life. Gift giving has … Read more
His arms were covered with tattoos. There was even one on the back of his neck and a ring in his nose. His hair looked as if a chainsaw had been let loose on it. When he took out the order pad and said, “What can I get for you ladies today?” the lady sitting … Read more
When I first saw Smokey Bear at the Washington National Zoo back in 1960, he was already ten years old and well-known to kids everywhere as the symbol of the U.S. Forest Service’s Fire Prevention campaign. The Forest Service had begun it’s campaign in 1944 but the bear was simply one drawn by an artist … Read more
Putting Your Customers at the Heart of Your Business for Long-Term Success Most businesses accept loss of customers as a fact of life — a cost of doing business. But it costs much more to obtain a new customer than to keep an existing one. If you can increase your customer-keeping rate by as little … Read more
I glanced at the clock. The hands pointed to midnight. Is it really that late? I rubbed my eyes. And then I looked at the book I held in my hand. Another five chapters to go. Did I dare try to finish it? How many of you have trouble putting down an exciting novel? Whatever … Read more
When you look for someone to model your business after, you should look no further than that marketing expert who has been around for centuries. His business slows a bit during downturns in the economy but even recessions haven’t stopped him from being one of the best marketeers in the world. Who is this marketing … Read more