When I first saw Smokey Bear at the Washington National Zoo back in 1960, he was already ten years old and well-known to kids everywhere as the symbol of the U.S. Forest Service’s Fire Prevention campaign. The Forest Service had begun it’s campaign in 1944 but the bear was simply one drawn by an artist … Read more
Putting Your Customers at the Heart of Your Business for Long-Term Success Most businesses accept loss of customers as a fact of life — a cost of doing business. But it costs much more to obtain a new customer than to keep an existing one. If you can increase your customer-keeping rate by as little … Read more
I glanced at the clock. The hands pointed to midnight. Is it really that late? I rubbed my eyes. And then I looked at the book I held in my hand. Another five chapters to go. Did I dare try to finish it? How many of you have trouble putting down an exciting novel? Whatever … Read more
When you look for someone to model your business after, you should look no further than that marketing expert who has been around for centuries. His business slows a bit during downturns in the economy but even recessions haven’t stopped him from being one of the best marketeers in the world. Who is this marketing … Read more